(Whitney is the Program Specialist for Steppenwolf for Young Adults)
About a year ago, I asked the members of our Steppenwolf Young Adult Council a difficult question: How can we get more teenagers to come to the theatre?
It’s no secret that high school students aren’t lining up around the block to see plays - most would rather drop $20 on a movie, popcorn and soda than attend a theatre production for $15 (the ticket price to our teen MaTEENée Series).
The Council has tossed around their theories on this problem for months: maybe teens think the theatre is too formal a place to spend a Saturday night? Maybe they think it’s too expensive? Maybe it’s simply a marketing issue, and teenagers don’t know about all the affordable theatre opportunities available in this town? Whatever the hang up, the Young Adult Council was determined to find a solution - or at least get off to the right start.
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